One of my favorite quotes is by Founding Father, Benjamin Franklin: “A penny saved is a penny earned.” I have always felt like that quote embodies the benefits of being a coupon-clipping, sale-savvy, disciplined shopper.
Now that I work in retail, I also interpret that quote as a responsibility for assisting our customers in “saving pennies.” As evidenced by many of the posts on this blog, “saving people money so they can live better” is top-of-mind for the buyers at Walmart. Not only are we committed to bringing in high-quality, new technology, but we are committed to make it available at an affordable price.
One major expense for our customers is their monthly wireless phone bill. To help address this expense Walmart worked with Tracfone, the largest prepaid company in America, to test a new service called Straight Talk. We initially tested the Straight Talk program during this summer in roughly 200 stores. The customer reaction was immediate. In fact, the response was so overwhelming that we will be launching this new program nationwide.

The reason for the strong customer reaction was the amazing price and value on the Straight Talk plans. Beginning next week the Straight Talk service will be available in over 3,200 stores across the country, as it runs on One of America’s Best Networks (or rather, The Network). At launch there will be two options available:
$30 a month: “All You Need” Plan which includes 1,000 minutes, 1,000 texts and 30MB of mobile web access.
OR
$45 a month: Unlimited 30-day Plan which includes Unlimited minutes, unlimited text and unlimited mobile web access.
On top of the outstanding network coverage and unbelievable price, these plans are both available without a contract, so there are no commitments, no credit checks, and no hidden fees.
We are very excited to be bringing this new service to our customers across America in order to put a more pennies back in their pockets!
For more information on the service plans that are coming to a store near you visit www.walmart.com/straighttalk/.