Wednesday, April 02 at 10:00 PM | Posted by: Rand, Wal-Mart
Category: Sustainability

If I may, I wanted to ask you for a favor…you see, we at Wal-Mart are trying something new right now.  Over the past 3 years we have worked to build dialogue about sustainability between Wal-Mart and a large number of groups.  NGO’s, governments around the world, academics, suppliers to Wal-Mart, our own people, and more have been included.  It is our hope now to begin bringing our customers into the conversation. 

In stores and in the media right now there are a number of messages being shared; all with a common theme…small changes in how you purchase make a big difference when you are a part of 200 million customers.  Without being preachy or overbearing, we hope to share with our customers this month some of the products that we have learned about.  These products aren’t perfect, but they have taken a step toward becoming better for the earth and for society; and some of their stories are tremendous.

Take note of new products like Sam’s Choice Coffee which is fair trade certified, rainforest alliance certified, or organic at a substantial value; or the new mulch made out of recycled tires; or the t-shirts made from transitional cotton.  For those of you who don’t know, it takes 3 years for a farmers field to transition to being certified organic.  During that time, the farmer treats the cotton field the same way he/she would an organic field, but gets no premium for the cotton.  This is a burden on the farmer that creates disincentives to moving to organic.  I am proud of our apparel team’s commitment to helping these farmers, such that Wal-Mart is now the largest single purchaser of transitional cotton.

Now, the favor…I hope you’ll go stop by your local Wal-Mart, keep an eye out for the ads, and let me know what you think.  I would love your opinion.
 

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9 Comments
 
 

I saw the commercial about the CFLs last night, and I thought it was wonderful. It's mind-boggling to me to hear the actual impact of every person making even one small change. EVERYBODY can take baby steps - because one leads to another, and pretty soon, sustainablity can just be a natural way of life for us all!

I actually sent a comment to WM through the main website a few weeks ago after I found BioBag brand biodegradeable trash bags in my local WM. I'd been ordering those online, and was tickled to see them in my store! I got a nice reply quickly, btw.

Now, if I can just find a Wii in my store...I'm dying to try out the WiiFit next month!!

 
Frances on 4/3/2008 at 9:26 AM
 
 
 
 

I think it's wonderful and it's made me less ashamed of shopping at Walmart. My friends are, by and large, well-heeled lefties and they have nothing good to say about Walmart. This new campaign may help. Keep it up!

 
Jane on 4/3/2008 at 9:58 AM
 
 
 
 

     Dear Rand

I'm a dairy farmer and a long time Wal Mart customer. We buy many of our dairy supplies sure as towels for cleaning and drying our cows teats before we attach the milking machines plus soaps to wash our milking equipment. And many other suppiles we need to run our farm.

I belong to many mainstream farm organizations such as American Farm Bureau, American Farmers Union, National Corn Growers Association, Soybean Growers association, Minnesota Milk Producers Association, Forage Growers Association, and most resently American Farmer for the Conservation and Advancement of Technology.

In your latest blog you said that for the past 3 years Wal Mart has been talking with many groups about sustainability which is a good thing. We as farmers are leaning every day how to be more sustainable. What is troubling and concrening is that I don't recall hearing from any of these organization that I belong to that they were at the table when Wal Mart was having these discussion.

Maybe it was by design or maybe it was a decission you made not to include mainstream AG people, but by doing so Wal Mart has missed a tremendous oppertunity to meet some of the most sustianable minded people in the country. It is not only Wal Marts loss by not engaging these farmers in your talks but it could also be a loss for Wal Mart Customers.

In order to provide best value for the Wal Mart customer I would think that you want want to embrace the best of all technologies and food production practices.

In your sustainability blog you seem to beleive that Mainstream Agriculture is less sustainable than organic or other alternative form of food production. I wonder if you could provide for me your definition of sustainable.

This is my definition of sustainablity and I believe that this would hold true for the majority of Famers producing the Nation food. (Agriculture that is turly sustainable utilizes technologies to produce safe, nutritious and affordable foods with minimal environmental impact and maximum consumer value.)

The Nations farmer want to work with Wal Mart so we can provide consumers with the products they want and need. As you have continuing discussions on how the be more sustaiable and reduce your carbon footprint please include representative from all the farm organization. Wal Mart will better serve their customers by including all.

Thank You

Bill Rowekamp Lewiston MN.

 
Bill on 4/5/2008 at 12:03 PM
 
 
 
 

I just want to thank Wal-mart again for bringing on more new organic items in their stores, and the news that GV milk will now be rbst-free is just wonderful.   Not every one can afford to shop only at health food stores, or buy pricey organic cotton for all clothing needs. That I can pick up some of my organic items at your stores, just means my family, and our environment, is a bit healthier without our having to pick up another job to do so. Thanks again!   Heidi Clay  

 
Heidi Clay on 4/15/2008 at 5:38 AM
 
 
 
 

Rand, A couple months ago after reading one of your blogs I began looking more closely for organic products. I was pleasantly surprised by how many Wal*Mart actually stocks.  I would have sworn stores like Kroger and Publix actually offered more. The only reason is that WMT has such a small section of over-priced organic produce. That's the category that makes a store appear to be in the earth friendly business. As an example Wal*Mart could reduce the varieties of apples available from 10-6 to get the additional space for organics. Also consider using easily recognizable green shelf strips to identify TRUE earth friendly products.

When WMT first introduced 3X All Detergent from Lever Brothers I immediately switched to it. That's a great concept that I'm disappointed you haven't demanded from other vendors, especially those in processed foods. Those manufacturers remind me of the US auto industry who began to take the US consumer for granted at the expense of quality. I'm sick and tired of finding the same size package with fewer ounces of product inside. It's time for you to demand that vendors ship a maximum amount of product in as small a package as possible. A prime example is cereal. Each box is about a third empty in a failing attempt to fool the consumer. Rand, you know this empty space requires more trees, diesel fuel and Wal*Mart labor.

Cheating, illusion, or misrepresentation isn't confined to food products. Each profit cahallenged manufacturer finds a way to cheat Wal*Mart  everday of the week. Shampoo manufacturers know that WMT won't give them a price increase so they just increase the size of the dispensing orifice and decrease the density of the liquid. I'll never buy another Puritan undershirt from Wal*Mart. The vendor, reduced the size of the sleeve under-arms by 50%.

Keep up the great work Rand.

 

 

 

 

 

 

 

 

 
Vic Stone on 4/16/2008 at 11:13 AM